Bronze casting has been accomplished the same way for thousands of years. Of course, there have been upgrades such as more high tech mold materials and furnaces, but you still have to have a wax pattern, make a mold around it, melt out the wax, pour the molten bronze into the mold, get the finished bronze out and clean it up. Sculpture has been done the same way since sculpting began. An artist has an idea and wants to put it into a three dimensional object to share it with someone else or just keep it for himself. Selling sculpture has always been the same also. A sculptor makes an object that appeals in such a strong emotional way to someone else that they are willing to trade something that they own to have it and be able to experience it whenever they want. Owning sculpture that makes you happy or sad or nostalgic or amused is a wonderful experience.
The big changes now are how sculpture is marketed. How do we get the sculpture in front of someone who will be happy or sad or nostalgic or amused by it. I always thought that buying a sculpture is such an emotional experience that someone needed to touch it and feel that emotion in person. Lately I have found myself to be wrong.
I love selling sculpture. I love seeing a sculpture bring tears to someone’s eyes or having someone come to me the day after they have first experienced one of Jeff’s sculpture and have them tell me, ” I have to have it. I dreamed about it all night!” But, nowadays, more often than not, I am selling sculpture on the phone or over the internet.
So, in an effort to be more up to date and to reach the people who have been looking for Jeff’s sculpture, I am branching out. I am studying social marketing and networking and more and more ways to connect. So, if you see us somewhere new, please give us a friendly cyber wave. If you have an idea on where we should be focusing, let us know. And, if you know someone who should see Jeff’s sculpture, help us connect.
